About the Journal

Focus and Scope

Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:

• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)

Peer Review Process

Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Blind Peer Review Process.
  1. Every Submitted manuscript will go thorugh blind review process.
  2. The review process considering the novelty, objectivity, methodology, scientific impact, conclusions, and references
  3. Reviewers have to provide written feedback in a timely manner on the benefits of scientific and scientific value of the work
  4. Avoid personal comments or criticism
  5. Notify the editor immediately if unable to review in a timely manner and if possible, provide the names of other potential reviewers
  6. Pay attention to ethical concerns, such as the substantial similarity between the last text and any text papers published or submitted to another journal.
  7. Ensure that articles published comply with the standards of the journal
  8. Protect readers from incorrect or flawed research and studies that can not be validated by others.

Publication Frequency

Hybrid Advertising Journal is published twice a year in April and October.

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Journal History

Journal of Hybrid Advertising: Publication for Advertising Studies published since April 2022 in an online version. Hybrid Advertising Journal is published twice a year in April and October.